I hold 14 years of varied experience with stints in Global Advertising agencies like Leo Burnett, McCann Erickson, an NGO & leading real estate brands.

I have dealt with different facets of Integrated Marketing Communications in Real Estate, intelligently creating communication from Pre-RERA to Post-RERA era, keeping the brand ethos & customer delight as my top priority.

I have worked closely with the board at VTP Group in revamping identities for five of their business verticals & setting brand guidelines, including their Realty & Foods business verticals.

Spearheading marketing, I have established the brands – VTP Realty (www.vtprealty.in) & Earth Food (www.theearthfood.com). VTP Realty today is one of the top real-estate developers of Pune with a current pipeline of 7 million sq. ft. of residential & commercial. Earth Food is a residue-free foods brand with a monthly supply of 15000 Kgs. available at Star Bazaar, Godrej Nature’s Basket, Reliance Fresh.

An advertising & PR person at heart, I love to develop & nurture brands throughout the funnel; right from the awareness stage till brand loyalty and that’s what I call passion. Having worked on top consumer brands like P&G & L’Oreal during the initial phase of my career, I believe in the power of understanding & mapping the consumer insights right. In today’s fast evolving face of real-estate, as a marketer, I conduct my own market audit to map the competition and the target group’s expectations right. Evolving with time, I regularly map social media trends, so that the brands handled by me are able to establish a strong connect with its digitally empowered and time-starved professionals and phonoholics.

Achievements:
http://www.vtprealty.in/awards/
Website of the year 2016
Electronic campaign of the year 2017
2 metals for Innovative Radio campaign at Abbys Goafest 2016
Honored as “Pillar of the company” at VTP Group
Best Team Performance 2017

Writings:
https://plus.google.com/u/0/110005241562174294917
http://www.coroflot.com/ruchiadlakha